Evolution
The NOMAD is the perfect example of how important tri-storming is in campaign development. During our the development process, we learned that we needed two dramatically different campaign messages. One for the dental practitioners and one for the dental hygienists. The Evolution campaign delivered a technical evolutionary message to dentists that this technology is the next generation of intraoral x-ray imaging devices. The Safety campaign was then created for speaking to hygienists.
The Evolution campaign generated 3,674 Marketing Qualified Leads.
