Formula for Recovery (Success)
Dental practices were hit hard during the pandemic starting in early 2020. Most offices were closed for months allowing only emergency appointments and patients were slow to return. This campaign was created to illustrate to doctors how investments in technology would be the fastest way to recover economically. Through increased production with CBCT imaging and lab savings associated with CAD/CAM equipment, practices could recover from losses. As COVID restrictions began to lift, the campaign became the Formula for Success.
